It is not only the Audimas clothing collections that are new, but also the stores. We wanted that both the clothing and trading venues would convey the same idea, where elegance and modernity are in harmony with naturalness. Therefore, in designing a new interior of the trading venue we were focused on minimalism, combination of natural and technical properties, and colour integration.
The new creative idea of Audimas stores is a loft with a view into nature. The synthesis of natural and technical properties is symbolised by the front Audimas sign made of bamboo wood with LED illumination and TV screens, which present seasonal communication. An important accent is a wall located along the entrance of the store, which changes colours, and in the background of which the manikins present the clothing of a new collection. This wall has a special LED lighting installation, the colour of which changes once a new collection appears in a store.
The interior of the central area of the store illustrates home interior. Trading equipment reminds of a large closet. Elements typical to home decor, such as carpets, armchairs, frames and shelves are used to decorate the expositions inside the venue. In order to realise the idea of a “loft with a view”, an impressive wall of live plants is installed at the end of the store, which was brought straight from Italy. The changing rooms are installed on the opposite side, therefore everyone trying on clothes in a changing rom will see their reflection in the mirror with nature in the background. We hope that this will allow to “feel” the clothes and see them in a natural context. At the moment the retail network of Audimas trademark comprises 25 stores spread around Lithuania and Latvia.